The CAN-SPAM Act: Why It Still Matters

The CAN-SPAM Act of 2003 is a federal law that sets the rules for commercial email and gives recipients the right to stop unwanted messages. And yes, it’s still highly relevant today. Violating the CAN-SPAM Act can lead to serious consequences, including fines of up to $50,120 per violation—and that can add up fast if you’re spamming a large audience.

The Cost of a CAN-SPAM Act Violation

If someone reports your business for sending them unsolicited emails, the ramifications go beyond fines. Your email domain could get blacklisted, making it nearly impossible to land in inboxes, even for people who want to hear from you. Platforms like Mailchimp and Constant Contact have strict compliance tools to help ensure you’re following the rules, such as requiring explicit opt-ins and providing clear unsubscribe options.

Permission Means More Engagement

Respecting your audience’s consent isn’t just a legal obligation—it’s the cornerstone of building trust in your email marketing efforts. Always get permission, and your subscribers will thank you with engagement, not complaints.