Why Isn’t My Content Converting?

Why Isn’t My Content Converting?

It’s so frustrating! You’re doing everything right and your content still isn’t converting!

You’re posting consistently. You’re checking all the boxes. You’ve got the Canva templates, the clever captions, maybe even the occasional Instagram Reel. But still…crickets. The content is out there—but it’s not bringing in leads, sales, or real engagement.

So what gives?

Here’s the truth: content that looks good isn’t always content that works. And content that doesn’t convert usually suffers from one (or more) of these common issues.

Let’s break it down.

Top Reasons Why Your Content Isn’t Converting

You’re Talking to Everyone (Which Means You’re Talking to No One)

Your message should feel like it was written for your ideal client—not the general public. If your content feels vague, generic, or overly polished, it won’t stick. People crave relevance and connection. Get specific. Show them you understand exactly where they are and how you can help.

You’re Creating, But Not Communicating

Pretty posts don’t sell. Clear ones do. Ask yourself: what do I actually want someone to do after reading this? If there’s no call to action—or if your message isn’t leading your audience toward the next step—you’re just making noise. Converting content has purpose. Every time.

Your Offer Isn’t Clear (or Compelling)

Even if your content is getting attention, it won’t convert if your audience doesn’t understand what you’re offering, how it helps them, or why they should care right now. Get ruthless about clarity. If your message takes more than a few seconds to understand, it’s probably being skipped.

You’re Not Showing Enough Value to Convert Your Content

Even if your content is getting attention, it won’t convert if your audience doesn’t understand what you’re offering, how it helps them, or why they should care right now. Get ruthless about clarity. If your message takes more than a few seconds to understand, it’s probably being skipped.

Need help fine-tuning your message or building an offer that resonates? I highly recommend Marie Forleo’s B-School—as an alumnus, I can tell you it’s packed with tools to help you clarify, connect, and convert with more confidence. Highly recommend!

You Haven’t Earned the Ask Yet so Your Content Isn’t Converting

If you’re constantly pitching without building trust first, conversion rates will tank. You’ve got to give before you ask. Share insights, tell stories, build connection. Then invite them into the next step. This is how you move from scrolling to sign-ups to sales.

Your Audience Isn’t Ready Yet

Sometimes, it’s not the content—it’s the timing. If your audience isn’t warmed up or doesn’t know you well enough, they’re less likely to act. That doesn’t mean your content is failing—it means you need to nurture. Stay consistent, stay visible, and build momentum over time.

The Fix? Create with Clarity!

Speak directly to the person you want to help. Make it easy for them to take the next step. Track what’s working. Adjust when it’s not. And above all—don’t just post to fill the feed. Post to connect.

Next Up In Your Strategic Marketing Gameplan:

🐝 tip: If you’re wondering what content your dream client actually wants to see, check out Understanding the Customer Journey. It’s a roadmap to making your content work harder—and smarter.

🐝 tip: To improve your site structure, consider linking to other relevant posts or pages on your website. Read our guide on internal linking for SEO to learn more.

🐝 tip:  If you want to learn how to get more leads, read this super simple how to guide: How to Get More Leads, a Step-by-Step Simple Guide

🐝 tip:  If you’re unfamiliar with Sales Funnels, reading this might help, too: What’s a Sales Funnel?

Best Practice + Risky Gamble of Buying Backlinks

Best Practice + Risky Gamble of Buying Backlinks

Don’t Get Stung Buying Backlinks

I recently had a rather eye-opening experience with a client whose obsession with their Google ranking sent me down a rabbit hole to uncover the cause of their declining rank, and consequently their domain authority. It didn’t take long to spot the culprit—an abundance of bad, spammy backlinks that were actively dragging their business down in search results.

Backlinks are a Great SEO Strategy

Backlinks have long been a crucial component of SEO strategy, acting as digital votes of confidence that tell search engines, “Hey, this content is valuable!” But in the competitive world of online visibility, many businesses find themselves weighing the pros and cons of paying for backlinks. Is it a shortcut to higher rankings, or a one-way ticket to Google penalties? Let’s break it down.

The Pros of Buying Backlinks—Kind of…

Speedy Results – Building backlinks organically takes time. Paid services promise a quicker route to improving your site’s authority and rankings.

Hands-Off Approach – If you don’t have time to run outreach campaigns, backlink services handle everything for you.

Potential Boost in Rankings – In the short term, a well-placed backlink from a high-authority site can give your website a ranking push.

Increased Referral Traffic – If the backlinks are placed on reputable sites, they can drive real visitors to your content.

The Cons of Buying Backlinks—Can be Very Costly

Google’s Strict Policies – Google explicitly warns against manipulative link-building schemes. If the search engine catches wind of paid backlinks that violate their guidelines, your site could face penalties, including de-indexing.

Low-Quality Links Can Harm You – Not all backlinks are created equal. Many paid services generate spammy, irrelevant links that can do more harm than good.

Unnatural Link Profiles – Google’s algorithm is smart. If your site suddenly gains a flood of links from unrelated or low-authority sources, it raises red flags.

Wasted Money – Many backlink services promise the moon but deliver links from dubious, low-value websites that won’t help your rankings.

Will Google De-Rank You for Buying Backlinks?

Yes, it’s a possibility. Google’s algorithm is designed to detect unnatural link-building patterns, and if your site is flagged, you could see a drop in rankings—or worse, a manual penalty. Google’s webspam team has been known to crack down on sites engaging in link schemes, and recovering from a penalty can be a long, painful process.

Several websites have suffered significant harm due to bad backlinks. One example is an unnamed e-commerce platform that experienced a 35% drop in traffic due to toxic links from spammy directories. This was several years ago, and it was one of the first enterprise businesses to experience ranking penalties, loss of organic traffic, and a need for urgent backlink cleanup efforts.

Another case involves Kinsta, a managed WordPress hosting provider, which was hit by a negative SEO attack where many spammy backlinks flooded its profile. Yes, spam can get in there and create havoc! Kinsta had to identify and disavow these bad backlinks to prevent a search engine penalty.

A more severe example is a business website that received a manual penalty from Google due to unnatural backlinks. These links were either artificially built or from low-quality sources, which led to a sharp decline in search engine rankings. The company had to undergo a structured recovery process, which included cleaning up backlinks and rebuilding trust with Google.

How to Check Your Backlinks

I use Ahref’s to check my clients’ backlink status, which is how I discovered the nasty spam that had de-ranked my clients’ site. You can use the same tool to check your website’s backlinks right here. And it’s free!

If your website has bad backlinks, your first course of action is to contact the referring site’s administrator and request removal. The referring site will be noted in your Ahref report. If that proves unsuccessful, you can submit a disavow request to Google to prevent the links from impacting your rankings. Semrush wrote a good article on why and how to do that which you can read right here.

Best Practices for Earning High-Quality Backlinks

Rather than risking penalties, focus on legitimate backlink strategies that build your site’s authority naturally:

Guest Blogging – Writing insightful, valuable content for industry-relevant websites can earn you high-quality backlinks.

Trade Publications & Industry Websites – Pitch articles to respected trade journals or industry news sites.

Use HARO (Help a Reporter Out) – Journalists and bloggers constantly seek expert sources. Responding to queries can land you high-authority backlinks from news sites.

Podcast Guest Spots – Appear on relevant podcasts and often, hosts will include a backlink to your site.

Create Link-Worthy Content – High-value resources, data-driven studies, and in-depth guides attract natural backlinks from other content creators.

Leverage Strategic Partnerships – Work with industry peers to exchange guest posts or get mentions in their content.

Get Featured in Local & Industry Directories – Many high-quality directories provide legitimate backlinks.

Final Verdict: Should You Pay for Backlinks?

If you’re looking for sustainable, long-term SEO success, paying for backlinks is a risky gamble. While some services may provide temporary gains, the potential for penalties and wasted investment outweighs the benefits. Instead, focus on ethical, high-value backlink strategies that position your site as an authoritative, trustworthy resource in your industry. SEO is a marathon, not a sprint—build credibility the right way, and your rankings will thank you.

Looking to strengthen your SEO game with real, lasting results? Focus on strategies that build authority organically, and let Google reward you the right way.

 

What’s the Difference Between Backlinks, Inbound Links, and Internal Links?

So many links, so little time. Once you understand the significance all these links—and how easy they are to introduce to your website, you’ll want to start adding them throughout your website, too.  Learn everything you need to know by reading my simple guide, right here.

 

How to Get More Leads!

How to Get More Leads!

What’s the Quick Fix to Get More Leads?

Ah yes, the million-dollar question. If I had a dollar for every time a client asked me how to get more leads, I’d be sipping something fizzy in a hammock somewhere. But here I am, still in the trenches with you—and honestly? I love it here. But here’s the deal: There’s no quick fix to get more leads!

The truth is, lead generation isn’t a single tactic. It’s a layered, strategic process that depends on your brand, your offer, your ideal client, and yes—your follow-through. So if you’re here hoping for a magic wand or a one-size-fits-all answer, sorry friend. But if you’re ready for a clear, creative strategy backed by data and a little marketing muscle? Let’s talk. In the meantime, follow this clear list of steps you can take and if you stick to it – you should get new leads!

Step One: Want More Leads? You’ve Got to Know Who You’re Talking To!

You can’t attract what you haven’t defined. Getting more leads starts with getting crystal clear on your ideal client—what they need, what they value, and what keeps them up at night. Your content, your offers, even the colors you use—everything should speak directly to them. When that connection is dialed in, leads come easier. Promise.

Step Two: To Get More Leads, Your Website Needs to Work Harder Than You Do!

Your website isn’t a digital brochure. It’s your 24/7 salesperson. It should tell your story, answer questions, build trust, and offer something of value before someone ever books a call. Whether it’s a free download, a quiz, or simply clear, compelling copy—your site should be doing the heavy lifting. If it’s not? Let’s fix that.

Step Three:  Show Up Where It Matters

You don’t need to be everywhere. You need to be in the right places. That might mean finally getting serious about LinkedIn, or maybe it’s time to dust off your email list. Maybe your dream clients are scrolling Instagram stories while sipping their matcha. Wherever they are, you need a consistent, intentional presence that reminds them you exist and that you can help.

Step Four:  Offer Value Before You Pitch

This is where most people get it wrong. You don’t just show up with a megaphone shouting, “Buy from me!” You build trust by sharing insights, solving small problems, and creating content that makes people feel smarter, seen, or supported. When you consistently add value, people start coming to you.

🐝  tip: Find what you love to do best and DO IT! I love to blog, so I write articles answering people’s most frequently asked questions.

Step Five: Keep the Funnel Moving

So many leads fall through the cracks because there’s no system in place to nurture them. Follow-up matters. Whether it’s an automated email sequence, a personal DM, or a calendar reminder to check in, have a plan for what happens after someone raises their hand. Interest without action = lost opportunity.

Step Six: Track What Works.

Creative is great. Strategy is necessary. But data tells the truth. Pay attention to what’s converting. Where are leads coming from? What content gets the most clicks? If something’s working—do more of that. If it’s not—rinse, adjust, repeat. Marketing is a living, breathing thing. Give it some love and it will grow!

🐝  tip: Note how I tossed in a little “living breathing” reference into the article? That’s my brand—I’m all about nature. You can do the same!

And Finally: Turning Leads into Long-term Term Clients

Make sure you’re not losing your leads along the way. Check out my post on Understanding the Customer Journey for tips on building trust and keeping your audience engaged from first click to final conversion.

You don’t need a gimmick. You need a smart, sustainable strategy and a message that resonates.

And if you’re feeling stuck, overwhelmed, or just tired of doing it all alone? That’s what I’m here for.

🐝 Click here and send me an email!  Let’s create some buzz!

Calling all Marketing Strategy Book Readers! Here’s a list of my favorite books that helped me out immensely:

 

Fanatical Prospecting
Jeb Blount’s guide offers strategies for opening sales conversations and filling the pipeline through social selling, telephone, email, and cold calling.

Influence: The Psychology of Persuasion
Robert B. Cialdini explores the psychology behind why people say “yes” and how to apply these understandings in various aspects of marketing. ​

Purple Cow: Transform Your Business by Being Remarkable (my personal fave)
Seth Godin emphasizes the importance of creating remarkable products and marketing strategies to stand out in today’s crowded marketplace.

Building a StoryBrand: Clarify Your Message So Customers Will Listen (2nd fave)
Donald Miller provides a framework for crafting compelling brand stories that resonate with customers and drive engagement.

The Challenger Sale: Taking Control of the Customer Conversation
Matthew Dixon and Brent Adamson present a new approach to sales, advocating for teaching customers new perspectives and tailoring sales messages to their specific needs.