Hi! I’m Connie Cermak—a designer and creative consultant with roots in interior design, architecture, marketing and brand development.

I blend my background in interior design with creative direction, marketing strategy, and visual storytelling to help brands discover their voice, clarify their message, and create experiences—digital or physical—that resonate. Storytelling is central to my process—because great design isn’t just about how something looks, but how it makes people feel, connect, and remember a brand.

For over a decade, I designed hotels, restaurants, and corporate spaces in Chicago, where every detail had to tell a story, create an experience, and deliver results. That work shaped how I approach every brand and marketing challenge today: with curiosity, intention, and a deep belief in the power of design and messaging to move people.

Clients have described me as intuitive, strategic, and endlessly creative. I listen deeply, ask the right questions, and approach every project holistically—always with the goal of uncovering something honest and meaningful.

Sketching is also a part of how I think. I often capture brand ideas and visual narratives through linework before they ever hit the screen. You can find those sketches—and a little behind-the-scenes creative life—on Instagram @connie.cermak.

What’s Up With the Bees?

My passion for flowers started as a little girl when my Mom gave me a row to plant any vegetable I wanted in her massive garden. Instead, I insisted on planting a row of flowers, so she gave me mum’s. My love of flowers blossomed into gardening and landscaping where digging in soil keeps me smiling.

I also love that bees play a vital role in most ecosystems. They’re crucial for pollinating flowers so that we have crops of fruit and vegetables every year. Also, bees produce honey, a delicious sweet food enjoyed by all of us—humans, birds…and bears. 

The parallel relationship between the pollination process of bees and the idea-generating process of marketing jumped out at me resulting in the name Social Nectar. Just like bees, ideas are crucial for creating unique branding opportunities so businesses yield a sweet return on their investment. 

My work is characterized by my ability to blend creativity with strategy, crafting marketing content that is both impactful and authentic and my brain naturally maps out steps to take action.

My biography is one of passion and innovation. As an early adopter of social tech platforms, I’ve always been at the forefront of digital trends. My career is a tapestry woven with threads of writing, art, and a deep appreciation for nature.  My life is a testament to the power of embracing change and fostering meaningful connections. I’m bored to tears with superficial and won’t touch anything that’s untrue.  What can I say, I studied Shakespeare in college.

With the recent and unexpected passing of my beloved golden retriever, Dolby Edward, I’m processing grief I’ve never felt. Driven by faith, I believe that every loss happens for a reason and I’m grateful for the ten years we had together. He was my camping buddy and protector, and he made me laugh every day. The loss has enabled me to slow down, enjoying moments reflecting on the importance of close relationships, journaling through the grief,  embracing the power of prayer, and returning to my love of sketching. For those of you who’ve experienced the loss of a beloved pet, please feel free to send me a message. I would love to hear your story.