Welcome to The Latest Buzz

It feels a little weird writing a blog in 2025. With so much attention on Insta and Tik Tok, does anyone take time to read anymore?  I’d like to think so. If we can spend hours conversing with friends over dinner, can’t we take a few minutes to read? Join me as I blog about marketing and branding in 2025 in an overly saturated content-driven world.

 

Looking for something specific? Search the blog articles, click on the categories below, or email me. I’m happy to help.

Do Domain Names Still Matter for SEO in 2025?

A Domain by any Other Name Still Matters for SEO in 2025 When it comes to digital marketing in 2025, content reigns, Google’s algorithm evolves by the day, and one question keeps coming up: Do domain names still affect SEO rankings? The short answer: yes —...

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Earned First, Conceptual Thinking

Why Earned First Conceptual Thinking Matters So Much In a world where social feeds are oversaturated, algorithms are smarter, and attention spans are shorter than ever, earned-first conceptual thinking isn’t just a creative flex—it’s a strategic necessity. It's also a strategy that's been...

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Why Isn’t My Content Converting?

It's so frustrating! You're doing everything right and your content still isn't converting! You’re posting consistently. You’re checking all the boxes. You’ve got the Canva templates, the clever captions, maybe even the occasional Instagram Reel. But still…crickets. The content is out there—but...

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The Risky Gamble of Buying Backlinks

Don't Get Stung Buying Backlinks I recently had a rather eye-opening experience with a client whose obsession with their Google ranking sent me down a rabbit hole to uncover the cause of their declining rank, and consequently their domain authority. It didn’t take long to spot the culprit—an...

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What are Inbound Links, Backlinks, and Internal Links?

Inbound Links, Backlinks, and Internal Links: The Web of Connections That Boost Your Content Ever heard the phrase "It’s not what you know, but who you know"? Well, in the world of digital marketing, it’s a little bit of both. You can write the best content on the internet, but if no one is...

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Bridging the Gap Between Creativity & Execution

Get Traction with Vision + Executable Steps If you're like me, you like brainstorming to come up with juicy marketing ideas that will resonate with your target market. But the buck doesn't stop there. Great marketing is a blend of creativity plus strategy. One without the other typically falls...

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How to Get More Leads!

What's the Quick Fix to Get More Leads? Ah yes, the million-dollar question. If I had a dollar for every time a client asked me how to get more leads, I’d be sipping something fizzy in a hammock somewhere. But here I am, still in the trenches with you—and honestly? I love it here. But here's...

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Marketing Meme Trends in 2025

Top Meme Trends for 2025 in B2C Marketing Campaigns You’d have to be totally off the grid to have not seen a clever meme or two over the past few years. These bite-sized nuggets of humor and relatability allow brands to build cultural relevance, engage consumers, and stand out in an...

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SEO in 2025

Wondering if SEO is still relevant in 2024? Explore why search engine optimization remains essential for driving traffic, boosting visibility, and growing your business online

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Understanding the Customer Journey

In today’s competitive marketplace, understanding the customer journey is more important than ever. Why? Because it gives you insight into how your customers experience your brand—from the moment they first hear about you to becoming loyal advocates telling their friends about you. If you’re a business looking to grow, mastering the customer journey can be the key to standing out and building long-term relationships. Let’s take a few minutes to explore the concept, share a real-world example, and provide actionable tips to enhance your customer journey and build loyal fans of your brand. 

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Branding: The Art of Emotional Connection

Branding is a deep, intentional work that transcends logos, taglines and trendy fonts—it’s about crafting a meaningful, emotional connection between your brand and your audience. For me, branding is not just a profession; it’s a passion. The journey of discovering a brand’s essence and shaping its identity feels like uncovering a treasure chest, filled with the dreams and goals of the people behind the brand. It’s a journey that, while sometimes exhausting, is always exhilarating and deeply rewarding.

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WordPress Versus Shopify

WordPress Versus Shopify: Which Platform Should You Choose for Selling Online? If you’re thinking about starting an online store, there’s no doubt you’ve stumbled across WordPress and Shopify. These two platforms are hugely popular for building eCommerce sites—but which one is actually better?...

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Unlocking the Power of Keywords on Your Website

Unlocking the Power of Keywords: How Google Connects Your Website to the World Let’s talk about keywords — those small but mighty words or phrases that have the power to connect your website to the right audience. If you’ve read my guide to mastering SEO (Mastering Website Optimization: Your...

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What Are Alt-Tags and How To Create Them to Optimize Your Website

Alt-tags (or alternative text) are descriptive text snippets that tell the story of an image on a webpage. When your browser doesn’t display an image—whether due to slow internet, a broken link, or accessibility needs—alt-tags step in to describe what should be there. They’re like the narrator of a digital novel, helping visually impaired users and search engines understand your content.

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Website Image Sizes: A Guide for DIYers

Your website’s visuals are your storefront to the digital world, and having the right image sizes is essential for a polished, professional appearance. Whether you’re managing your website yourself, working with a photographer, or outsourcing design to a team like Social Nectar, knowing the correct image dimensions can save you time, money, and frustration.

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Why Knowing Your Budget is Key to Marketing Success

When it comes to marketing, understanding your budget isn’t just helpful—it’s essential. A clear financial plan allows us to build strategies that align with your goals, prioritize tasks effectively, and ensure your project is completed seamlessly. Whether you’re aiming for a one-time campaign...

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Get in Touch with Connie

Ready to elevate your marketing strategy? Reach out to Connie for a personalized consultation and discover how Social Nectar Marketing can help your business stand out. Whether you’re looking for innovative social media content, compelling copywriting, or stunning graphic design, Connie is here to assist you every step of the way. Let’s create something unique together!